Electronic News You Can Use

ConocoPhillips has been using Zmags to effciently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, “News You Can Use”, for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.

“The main reason for choosing Zmags was to give our newsletter a more professional look and feel. But Zmags is much more than just a neat-looking publication. To us, it is a powerful tool that helps strengthen our relationship with our customers. The integrated reader tracking shows us exactly what content works, and what does not. This is the greatest beneft of Zmags’ ICM solution,” Neil Weingarten, Director of Marketing Extranet at ConocoPhillips says.

Results

Once a newsletter is sent, ConocoPhillips U.S. Marketing Extranet team can closely monitor the audience behavior. Marketing tracks the number of readers, the most popular pages and gets a visual overview of exactly where the readers clicked within the online news- letter. Benchmarking is vital to ConocoPhillips, and the reader statistics enables them to accurately measure the results week by week. The Zmags Statistics tool provides a complete reader analysis every week.

“Tracking is invaluable to us. We used to ship PDF fles, but using Zmags gives us the tools we need to efectively manage our publication. The additional time we spend converting PDF files to interactive newsletters pays of multiple times, when the readers browse, read and click around in our newsletters,” Weingarten says.

About ConocoPhilips

ConocoPhillips is the third-largest integrated energy company in the United States based on market capitalization, oil and natural gas reserves and production. It is the fourthlargest refner in the world, with a worldwide refning capacity of 2.7 million barrels per day. It is the sixth-largest worldwide reserve holder of non-government controlled companies, with 10.6 billion barrels of reserves and production of 2.3 million barrels of oil equivalent per day. The company has operations in approximately 40 countries, with approximately 32,600 employees worldwide.